The End of Good Taste

For years, good taste was relatively easy to identify.

You bought the right sofa. The right handbag. The right paint color. You followed the right people, shopped the right stores, and eventually assembled a life that looked the way it was supposed to look.

There were magazines that dictated the rules. Retailers that decided what mattered. Designers who influenced what appeared in our homes and closets. Good taste often looked like agreement.

Then the internet happened.

Today, everyone has access to the same references. The same mood boards. The same must-have products. The same destinations, restaurants, and design trends. Open any social platform and you'll find thousands of versions of the same room, the same outfit, the same vacation.

The result is a strange paradox: we have more inspiration than ever before and less individuality.

Perhaps this is why personal taste feels so relevant again.

Not taste as a status symbol, but taste as a form of self-expression.

The most interesting homes rarely look like a showroom. The most memorable wardrobes rarely consist of everything currently trending. The people whose style lingers in our minds tend to share one thing in common: they have developed a point of view.

Their choices feel considered rather than prescribed.

They collect references instead of rules.

They understand that style extends beyond clothing. It appears in the books they read, the hotels they return to, the objects they keep, the meals they cook, and the conversations they seek out.

Taste, in this sense, is less about consumption and more about attention.

It requires noticing what repeatedly draws you in. The color that continues to appear in your home. The cities you cannot stop thinking about. The designers, writers, photographers, and filmmakers whose work feels immediately familiar.

Good taste has never been about having the right answers.

It has always been about asking better questions.

What do I genuinely like?

What do I want more of?

What am I drawn to, even when no one else is paying attention?

In an era increasingly shaped by algorithms, developing a point of view may be one of the last truly personal acts.

The future will belong to people who know how to curate—not just products, but ideas, experiences, relationships, and environments. The ability to discern what deserves your attention is becoming more important than the ability to acquire more things.

The women who inspire us most understand this instinctively. They are not chasing relevance. They are cultivating it. They remain curious. They continue learning. They travel, read, observe, collect, and evolve.

Their lives are not built around trends. They are built around intention.

At IN COLOR, we believe a beautiful life is not something you purchase. It is something you assemble thoughtfully over time. Through observation. Through curiosity. Through a willingness to develop your own perspective.

Because the goal was never to keep up.

The goal was always to see more clearly.

And when you do, everything becomes more interesting.